Build smarter.
Grow stronger.

First Order Impact helps businesses define who they are, clarify what sets them apart, and build the marketing foundation needed to grow.

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EXPLORE SERVICES

Led by Zach Turner, First Order Impact draws on more than eight years of experience across brand strategy, marketing leadership, performance advertising, content, and communications—combining strategic thinking with firsthand experience executing the work that follows.

Your marketing is only as strong as what it’s built on.

Build from the foundation up.

Sustainable marketing growth starts with a strong foundation. Before adding more campaigns, channels, content, or ad spend, a business needs clarity around who it is, what sets it apart, who it needs to reach, and how it communicates its value. Get the foundation right, and everything you build on top of it becomes stronger.

BUILT FOR BUSINESSES THAT HAVE OUTGROWN THEIR MARKETING

Your business has evolved, but your brand hasn’t.

Your marketing feels disconnected across channels, with no clear strategy tying it together.

You’re investing time and money into marketing without a strong understanding of what’s working—or what should come next.

You know something needs to change, but you’re not sure what to fix first.

That’s where First Order Impact starts.

Before adding more marketing, we identify what’s holding it back, establish the right foundation, and build a clear direction for what comes next.

Not sure where to start?

Start with a Foundation Audit.

Get a comprehensive assessment of your brand, positioning, messaging, digital presence, and marketing strategy—with a prioritized roadmap for what to address first.

START WITH A FOUNDATION AUDIT →

DEFINE → DIFFERENTIATE → BUILD → GROW

DEFINE — Establish who you are, who you serve, and what your brand stands for.
DIFFERENTIATE — Identify what makes your business valuable, relevant, and distinctly yours.
BUILD — Turn that clarity into a cohesive marketing strategy built with intention.
GROW — Measure what works, refine what doesn’t, and scale from a stronger foundation.

CASE STUDIES

800% increase in monthly client acquisition
Healthlink Advisors — Rebrand & Marketing Foundation

BUILT FROM ZERO a unified brand and marketing foundation
MAXX Health Clinics — Brand & Growth Strategy

MULTI-CHANNEL product launches coordinated across PR, digital, retail, creative, and agency partners
Pure Fishing — Product Launch Marketing

Learn more about First Order Impact’s founder Zach Turner’s prior in-house marketing experiences by clicking on the images below. The first image is to Healthlink Advisors, the middle image is to MAXX Health Clinics, and the right image is to Pure Fishing.

OUR APPROACH

AUDIT

Understand what’s working, what’s missing, and what’s holding the brand back.

POSITION

Establish who you are, who you’re for, and what sets you apart.

BUILD

Create the strategy and marketing framework that supports growth.

GUIDE

Provide ongoing direction and connect strategy with the right execution resources.