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PROBLEM
MAXX Health Clinics was a brand new medspa with unique, high-tech offerings and needed a cohesive marketing and brand strategy capable of supporting the company’s growth objectives and communicating its offering consistently across channels.

STRATEGY
Develop a unified marketing direction connecting brand positioning and messaging with the company’s digital presence, educational content, creative, and customer acquisition efforts. Establish the first clinic in The Villages as the flagship location.

EXECUTION

  • Led overall growth marketing and brand strategy
  • Developed campaign and brand messaging
  • Created educational marketing assets
  • Developed landing-page and website-oriented content
  • Directed/produced photography and video
  • Managed Meta advertising strategy
  • Tested creative, messaging, and targeting
  • Worked directly with leadership and external vendors
  • Maintained consistency between brand positioning and marketing execution

OUTCOME
Created a unified foundation for the clinic’s launch, connecting its messaging, visual presentation, digital content, paid acquisition, and in-clinic experience around a consistent brand direction