Stronger marketing starts with clearer decisions.
First Order Impact is a brand and marketing strategy consultancy that helps established businesses clarify who they are, strengthen how they are positioned, and build a more cohesive direction for growth.
Businesses often evolve faster than their marketing. Services expand, customers change, competition increases, and the company becomes more capable—but its brand, messaging, website, and marketing strategy continue reflecting an earlier version of the business.
That creates a gap between the quality of the company and the way the company is understood.
First Order Impact helps close that gap. We examine what the business has become, what distinguishes it, who it needs to reach, and whether its current marketing communicates those things clearly. From there, we establish the positioning, messaging, brand direction, and marketing strategy needed to move forward with greater purpose.
The objective is not to add more marketing for the sake of activity. It is to make better decisions about what should be built, what should change, and what should happen next.
Meet Zach Turner
First Order Impact was founded by Zach Turner, a marketing strategist with more than eight years of experience across brand strategy, digital marketing, performance advertising, content, communications, and creative direction.
His experience spans healthcare, technology, consumer products, and professional services.
At Healthlink Advisors, Zach led a comprehensive rebrand and marketing transformation that connected the company’s positioning, messaging, website, visual identity, content, and digital campaigns around a unified strategy. The resulting marketing foundation supported an 800% increase in monthly client acquisition through Google Search, while LinkedIn video advertising achieved a view rate above 85%.
At MAXX Health Clinics and Aegus Group, he helped build the brand and marketing foundation for a new healthcare concept, developing messaging, acquisition campaigns, landing pages, educational content, photography, video, print materials, and the broader creative direction supporting its launch and growth.
At Pure Fishing, Zach contributed to product launches and brand initiatives across a portfolio of nationally recognized consumer brands. His work included press releases, campaign messaging, digital and social content, photography and video coordination, influencer and endorsement initiatives, retail marketing, and collaboration with internal teams and outside agencies.
His background also includes paid advertising and performance marketing at System1, corporate communications and public relations at Flexential, and long-form documentary and editorial production.
Working across strategy and execution revealed the same recurring problem: businesses frequently invest in websites, campaigns, content, and advertising before establishing the strategic decisions those materials are supposed to communicate.
First Order Impact was created to address that problem.
How I Work
Understand before prescribing
The process begins with the business—not with a predetermined tactic. Before recommending a rebrand, campaign, channel, or website change, I work to understand what the company is trying to accomplish, who it needs to reach, what has changed, and what may be holding its marketing back.
Build the strategy before selecting the tactics
A website, advertisement, social post, or sales presentation should not exist as an isolated asset. Each should reflect the same positioning, message, priorities, and understanding of the customer.
First Order Impact establishes that strategic direction so the marketing that follows can work together as part of a coherent system.
Connect strategy with the right execution
First Order Impact focuses on strategic direction rather than serving as a routine execution agency. When a project requires specialized design, development, photography, video, paid media, or other production resources, I can help identify and coordinate the right specialists while protecting the strategy that guides their work.
Experience Across
Brand Strategy · Positioning · Messaging · Digital Marketing · Performance Advertising · Content Strategy · Creative Direction · Product Launches · Marketing Leadership
Selected Experience
Healthlink Advisors · MAXX Health Clinics · Aegus Group · Pure Fishing · System1
Build the Right Foundation First
If your business has evolved beyond the way it is currently positioned or presented, the first step is determining what needs to change—and what does not.
Whether the answer is a focused adjustment or a complete brand and marketing foundation, First Order Impact provides the clarity and direction needed to move forward with intention.
firstorderimpact.com 