PROBLEM
Multiple new consumer product launches required coordinated messaging and marketing across internal teams, external agencies, creative assets, PR, and customer-facing channels while remaining consistent with the established brand.

STRATEGY
Establish a coordinated launch approach that maintained consistent positioning and messaging across the various partners and channels involved in bringing the product to market.

EXECUTION

• Coordinated with external marketing agencies
• Supported product-launch planning
• Developed/wrote press-release content
• Coordinated marketing assets
• Supported digital and social marketing
• Collaborated on photography/video production
• Supported retail and promotional marketing
• Helped maintain consistent brand messaging across touchpoints

OUTCOME
Helped bring the product launch to market through coordinated brand communication across internal teams, external partners, PR, creative, and marketing channels.