CONTACT
Drag to compare Healthlink Advisors’ previous website with the redesigned brand experience

RESULTS

Four new clients generated in one month through Google Search

800% increase in monthly client acquisition

85%+ LinkedIn video view rate

PROBLEM
Healthlink Advisors, a health-tech consultancy, needed to modernize and strengthen its brand presence while creating greater consistency across its website, marketing materials, social channels, and digital campaigns. The existing marketing foundation needed to better communicate the company’s expertise and the value they provide their clients while supporting lead generation and new client acquisition.

STRATEGY
Develop a cohesive rebrand and digital marketing foundation that aligned the company’s visual identity, messaging, website, content, and marketing channels. Then use that stronger foundation to support targeted campaigns designed to increase awareness, demonstrate expertise, and generate qualified business opportunities.

EXECUTION

  • Led a full rebrand initiative
  • Directed the website strategy, messaging, structure, and visual approach in partnership with a local web developer
  • Updated marketing and promotional materials
  • Refreshed social media templates and visual presentation
  • Expanded and strengthened brand guidelines
  • Developed educational content that demonstrated company expertise and supported lead generation
  • Created and managed campaigns across Google, LinkedIn, and Facebook
  • Developed Google Search advertising and conversion paths
  • Created LinkedIn video advertising
  • Developed organic social strategies across LinkedIn, Facebook, Instagram, and Twitter
  • Designed campaign, event, and digital marketing materials
  • Improved website user experience and conversion paths

OUTCOME
The rebrand established a more modern and cohesive marketing foundation across Healthlink Advisors’ website, content, social presence, and digital campaigns. That foundation also supported measurable acquisition results: Google Search generated four new clients in one month, compared with an average of approximately 0.5 new clients per month previously—an 800% increase in monthly client acquisition, while LinkedIn video advertising achieved an 85%+ view rate compared with a 33% industry benchmark. Healthlink Advisors maintained the same branding and marketing strategies that I created and implemented for five years until they were recently acquired by Chartis.

Video Review of Website and Branding Work: https://youtu.be/9Qzczcj2Qps?si=88Oq8xQkFl8ThQ5L