CONTACT
The left image is the old website, and the right image is the website I designed. Slide between the two to see the differences and improvements.

PROBLEM
Healthlink Advisors, a health-tech consultancy, needed to modernize and strengthen its brand presence while creating greater consistency across its website, marketing materials, social channels, and digital campaigns. The existing marketing foundation needed to better communicate the company’s expertise and the value they provide their clients while supporting lead generation and new client acquisition.

STRATEGY
Develop a cohesive rebrand and digital marketing foundation that aligned the company’s visual identity, messaging, website, content, and marketing channels. Then use that stronger foundation to support targeted campaigns designed to increase awareness, demonstrate expertise, and generate qualified business opportunities.

EXECUTION

  • Led a full rebrand initiative
  • Partnered with a local web developer to make a custom website from scratch based off of industry best practices across adjacent relevant categories
  • Updated marketing and promotional materials
  • Refreshed social media templates and visual presentation
  • Expanded and strengthened brand guidelines
  • Developed educational content that demonstrated company expertise and supported lead generation
  • Created and managed campaigns across Google, LinkedIn, and Facebook
  • Developed Google Search advertising and conversion paths
  • Created LinkedIn video advertising
  • Developed organic social strategies across LinkedIn, Facebook, Instagram, and Twitter
  • Designed campaign, event, and digital marketing materials
  • Improved website user experience and conversion paths

OUTCOME
The rebrand established a more modern and cohesive marketing foundation across Healthlink Advisors’ website, content, social presence, and digital campaigns. That foundation also supported measurable acquisition results: Google Search campaigns generated four new clients in one month, representing an 800% increase in client acquisition, while LinkedIn video advertising achieved an 85%+ view rate compared with a 33% industry benchmark. Healthlink Advisors maintained the same branding and marketing strategies that I created and implemented for five years until they were recently acquired by Chartis.

Video Review of Website and Branding Work: https://youtu.be/9Qzczcj2Qps?si=88Oq8xQkFl8ThQ5L