Senior marketing direction without another full-time hire.

Building the foundation is only the beginning. As campaigns launch, priorities change, new opportunities appear, and different specialists become involved, someone needs to make sure everything continues moving in the same direction.

Strategic Guidance gives businesses ongoing access to First Order Impact for senior-level marketing strategy, oversight, and decision-making without requiring a full-time marketing leader.

Rather than becoming another execution vendor, FOI works alongside leadership, internal teams, agencies, and specialists to keep marketing aligned with the larger strategy.

We help evaluate what’s working, determine what should change, guide new initiatives, review creative and campaigns, and ensure that individual marketing decisions continue supporting the foundation we’ve established.

What’s included

• Monthly strategic planning
• Leadership consultation
• Marketing performance review
• Campaign and initiative review
• Brand oversight
• Creative direction
• Marketing budget guidance
• Vendor and agency guidance
• Specialist coordination
• Roadmap adjustments
• Quarterly planning
• Strategic recommendations

What you’ll receive

An ongoing strategic marketing partner who understands the foundation of your business and helps ensure that what gets built on top of it stays aligned.

Best for: Businesses that need experienced marketing leadership and strategic oversight but don’t need—or aren’t ready for—a full-time senior marketing hire.

Starting at $1,500/month