Rebuild your marketing from the ground up.
Full Foundation is First Order Impact’s flagship engagement for businesses that need more than an isolated fix.
It combines Audit → Position → Build into one comprehensive process.
We start by examining the marketing foundation you have today. We then establish or refine your positioning, differentiation, audience, value proposition, and messaging before translating those decisions into a comprehensive marketing strategy.
Instead of fixing individual symptoms—an outdated website here, an underperforming campaign there—we look at how the entire marketing system fits together.
The result is a cohesive foundation connecting what your company stands for with how it presents itself, communicates, markets, and grows.
What’s included
AUDIT
- Comprehensive brand and marketing assessment
- Competitive analysis
- Digital presence assessment
- Identification of foundational weaknesses and opportunities
POSITION
- Audience strategy
- Brand positioning
- Competitive differentiation
- Value proposition
- Core messaging
- Brand direction
BUILD
- Marketing strategy
- Website strategy
- Content and social strategy
- Paid media direction
- Channel prioritization
- Campaign opportunities
- Budget guidance
- KPI framework
- 12-month implementation roadmap
What you’ll receive
The First Order Brand & Marketing Foundation—a comprehensive strategic playbook designed to guide your brand and marketing decisions as the business moves forward.
Best for: Businesses undergoing significant growth, modernization, repositioning, leadership change, expansion, or a broader marketing transformation.
Starting at $7,500
firstorderimpact.com 