Build a brand that reflects the business you’ve become.

Businesses evolve. Brands don’t always evolve with them.

Your company may be larger, more sophisticated, serving different customers, offering different services, or competing in a different market than when the brand was originally created. When the identity and messaging haven’t kept pace, the way the business presents itself can begin working against the business itself.

Brand Reset is designed for established companies that have outgrown their existing brand.

First Order Impact evaluates what should be preserved, what needs to change, and how the brand should evolve to better represent where the company is today—and where it’s going next.

What’s included

• Existing brand assessment
• Competitive and market review
• Audience reassessment
• Brand repositioning
• Differentiation strategy
• Value proposition development
• Messaging strategy
• Brand personality
• Visual identity direction
• Website and digital brand direction
• Brand consistency recommendations
• Rebrand rollout planning

What you’ll receive

A comprehensive Brand Reset Strategy & Rebrand Roadmap defining the new strategic direction and providing a clear framework for implementation.

When specialized design, development, photography, or other execution is required, First Order Impact can help identify and coordinate the appropriate resources.

Best for: Established businesses whose current brand no longer reflects their quality, position, audience, or ambitions.

Starting at $4,500